DROP – A format for agencies
- January 17th, 2012
- Posted in common
- By tm
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dygy is currently planning to host a event series in 2011 called “DROP.” D-R-O-P stands for “Digital Records on Paper” and will be presented in collaboration with the Italian fine paper manufacturer Fedrigioni, the design studios desres and nina heydorn, and with Hewlett Packard Germany. The concept developed by the nws dialogue group features an award ceremony as well as other measures supporting the roadshow. The entire design concept for “DROP” was developed by the design studios desres and nina heydorn Frankfurt in close collaboration with dygy.
The event will present the new HP indigo digital press ink “ElectroInk White”, of course printed on Fedrigoni fine paper. WhiteInk finally allows what has not been possible to date: custom white print on colored paper.
Moreover, dygy will present further possibilities of Indigo digital printing presses. Fedrigioni will present a sample collection “CENTURY SOHO for Indigo technology”: a tailor-made fine paper product line developed especially for the Indigo press and certified by HP. The portfolio features one of the most extensive product lines of digital print on the German market, including more that 20 different (cast-/coated, embossed, feltmarked, transparent, iridescent and colored paper and cardboards) as well as an assortment of self-adhesive papers. The workshops will be held at the Fedrigoni showrooms in Munich (July), Berlin (August), Düsseldorf (September), and Viena (October).
The theme of the 2011 events will be “Beyond White – A quest beyond the color white”









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