DROP Beyond White

“DROP – Digital Records on Paper” initial kick-off event at the Munich offices of Fedrigoni revolved around the “Beyond White” topic. After a presentation on the color white in art, culture and digital printing, each invited guest received a tailor-made look book designed by desres and nina heydorn, produced by dygy. Afterwards, a fantastic dinner was served. The guests enjoyed themselves over cuba libres, mojitos and alcohol-free cocktails. Even the tunes were digital: Frank Dommert [a-musik, Köln] presented a mix of the best electronic music of the past four decades. The last guests left the showroom in Unterhaching at around 11:30 pm. What a beautiful, informative and entertaining evening!

DROP-BY the event

dygy is currently planning to host a event series in 2011 called “DROP.” D-R-O-P stands for “Digital Records on Paper” and will be presented in collaboration with the Italian fine paper manufacturer Fedrigioni, the design studios desres and nina heydorn, and with Hewlett Packard Germany. The concept developed by the nws dialogue group features an award ceremony as well as other measures supporting the roadshow. The entire design concept for “DROP” was developed by the design studios desres and nina heydorn Frankfurt in close collaboration with dygy.

The event will present the new HP indigo digital press ink “ElectroInk White”, of course printed on Fedrigoni fine paper. WhiteInk finally allows what has not been possible to date: custom white print on colored paper.

Moreover, dygy will present further possibilities of Indigo digital printing presses. Fedrigioni will present a sample collection “CENTURY SOHO for Indigo technology”: a tailor-made fine paper product line developed especially for the Indigo press and certified by HP. The portfolio features one of the most extensive product lines of digital print on the German market, including more that 20 different (cast-/coated, embossed, feltmarked, transparent, iridescent and colored paper and cardboards) as well as an assortment of self-adhesive papers. The workshops will be held at the Fedrigoni showrooms in Munich (July), Berlin (August), Düsseldorf (September), and Viena (October).

The theme of the 2011 events will be “Beyond White – A quest beyond the color white”

16 Novum editions , 7/2011

16 different novum cover versions are the great result of the dygy team’s hard work, which included round-the-clock efforts for this result. An elaborate and challenging project was successfully completed: The covers of an entire novum edition were individualized with WhiteInk.

A huge thank you to our employees and cooperation partners for making this project possible: novum, Fedrigoni, HP

Or why you need one of the 14,000 7/2011 issues of the novum magazines!

Because each WhiteInk cover is one of a kind!

Each of the 14.000 magazines was given an edition number (16 editions comprised of 4 motives and 4 differently colored papers) that was printed on the IBC including the specific magazine’s “birth time.” Should you prefer not to buy the other 13,999 magazines, you can check all of the “birth times” online at

novum.whiteink.de

The GWA Production Award is the only competition that fully recognizes the complexity of the modern media production process. It also highlights the significance of print for brand, corporate, and product communications.

Michael Stickel, Managing Director of Wunderman Services and GWA head juror 2011 on the finalists in the competition: “Creativity and the spirit of innovation, an eye for the details, and diligent execution – the GWA Production Award takes into account all of the indispensible aspects for successful modern communication. The award demonstrates that the modern media production process is more than a timely delivery of brochures or mailings. Ideally, production is a catalyst that facilitates the comprehension of the message and makes it more fun and engaging for the recipient, regardless of the channel. The jury’s decision in 2011 emphasizes the position of the GWA Production Award in the Horizont Kreativranking.”

Source: GWA Website, Kommunikationsbranche aktuell