Invitation for the HP Value Added Printing Night (Hewlett Packard)

The „directions“ were printed in HP ElectroInk White on top of the invitation – a translucent foil. This foil was personalised by dygy GmbH. An effect that stuns every decent producer.

The „directions“ had to be placed onto the labyrinth inside of the invitation to find the way to Böblingen. Just games? No, a blissful idea to challenge the agency’s, printer’s and producer’s drive to play.

Printed on Fedrigoni. The foil was delivered by Folex.